Western Media Group on the Development of - media, operations, capital operation - HC network broadcasting industry
This paper, the development of the Western media group path analysis, in the hope of China's mass media contribute to the development group.
Characteristics of the Western Media Group Media Group is the world's media organizations, a strategy widely used, has become a major trend in media development. Media industry groups from Europe and the United States development situation, the general presented the following characteristics:
Large scale, wide range of capital abundant. Europe and the United States set up a link group or combined capital, and up to several hundred million or even billion, the combined forces of even greater capital; market upgrades, the United States, 25 U.S. major media groups control the traditional media industry, media competition in the "media giants" started between.
Across industries. Cross-sector restructuring into the new world culture industry trends. To the media industry as the core, extended to other industries through acquisitions or by Radio and TV Into the newspaper industry, book publishing and other fields. From single media to include radio, TV station , Film companies, advertising agencies and other business media group development; from the media industry consolidation extended to cross-industry mergers, the formation of media industry and the telecommunications industry, computer industry, publishing and fusion, a new pattern of infiltration.
Cross-border. First in the domestic merger, further cross-border mergers, the occupation of the domestic market and thus occupy the international market; cross-cultural fusion, collision and conflict increased, the media powerful media vulnerable countries and contributing to the spread of inequality between countries. In recent years, the media company culture in developed countries substantial economic interests in order to seek constantly to dumping a large number of developing countries Television programs To expand its Satellite TV Overlay.
Traditional media and new media co. From a single media to multimedia, changed the original form of communication media, triggering changes in modes of transmission. The last century in the late 90's, the United States appeared in the media industry and the wave of integration between the networking industry. Compatible Media Group newspapers Broadcasting , TV, movies, books and other traditional media types, including web media, the formation of a variety of media types of free association.
Implications for China Media Group By large media groups on the West investigation, we can get the following experience:
To have an international vision. International, that market globalization is an inevitable trend in today's enterprise development. Global business strategy is a large media group in Western business success is the development of domestic media groups that we must have one quality. Large-scale global operations for the Western Media Group can benefit in many ways, especially to reduce costs. Countries in the world of ideas, policies, culture, laws and regulations such as the difference of large, but the major media groups in the country has its own company, it is reasonable to configure the resources of the country, each other, to achieve the maximization of profit .
To acquisitions to achieve the integration of multiple media to highlight the diversity of scale. M is the rapid expansion of multinational media group an effective way. Media Group, the world's major non-acquisition is not repeated until the formation of today's scale. It is due to cross-media, cross-border mergers and acquisitions, these groups can be one hand, property transactions, mergers and bankruptcy, the non-performing assets thrown the market, then come good portfolio to achieve the objective of rapidly improving asset efficiency; another side, through the common use of machinery, equipment, information networks, transportation, professional, etc., reduce costs and increase output. The more diversified product mix so that these media groups to avoid the risk of both effective and also reduce costs through cross-promotions, expand its influence, highlighting the advantages of economies of scale.
Accurate market positioning. Media groups operating principle is the operation of the most important issue. Positioning media media audiences based on market conditions and demand for their products to be produced by the media planning. The demand for media pre-positioning can reduce blindness to market; to reduce costs, the media company can locate the product coordination of various departments well in advance, carefully prepared to put in the product can minimize the running for the enterprise time-consuming to bring the cost of losses, thereby reducing business costs.
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