Cercone Brown & Co. Opens New York City Office
Boston, MA (PRWEB) December 8, 2008 -- Cercone Brown & Co., a Boston-based public relations and marketing firm, will now call New York City home as well. The firm opened its new Seventh Avenue office to better service the city's lifestyle and business media on behalf of its growing client base.
The expansion is coupled with the creation of its new approach to servicing its diverse PR client base, which ranges from Hasbro and Quiksilver to and GMAC Insurance and environmental technology innovators Sabertec.
"Our job is to turn the word 'campaign' from a noun to a verb, often deploying brand ideas in non-traditional channels," said firm partner Len Cercone. "In terms of PR, we blend traditional media relations with social media, blog relations, events, retail promotions and many other tactics. This approach calls for cohesive, dedicated teams that work as needed across all client businesses."
The new operational units are:
• Social Media Task Force: Headed by former IBM Consulting executive Robin Pifer, this group takes campaigns digital, leveraging the grassroots groundswell of Facebook, blogs, YouTube, video sharing and all the other swirling elements of online communications.
• Lifestyle Media: headed by Noelle Guerin, this team specializes in product publicity in high-level print and broadcast media. They also run our Winter and Summer House programs in Park City and Nantucket, respectively.
• Brand Activation: Led by former Disney events pro Robin Whalen, these group get it done when the brand needs to break out in the real world. At the moment, they're running a Hasbro mobile tour and field marketing program, as well as an exciting inner-city grassroots program for Olivia's Organics.
• Corporate Social Responsibility: Just like it sounds, this group focuses on cause-related and green initiatives. The group is run by Caroline Budney, who holds a degree in environmental science. Capabilities include not only digital and traditional marketing, but also terrific depth in research and polling.
• News Management: For business media and working newsrooms, CBC created this group headed by Anne Houseman. With two former journalists on staff, these pros know what it takes to make the news, from local broadcast to the business pages of the Wall Street Journal.
The company has also recently launched a blog designed to help businesses navigate the changing economic, environmental on social landscape, with practical how-to advice and insights. For more information, visit www.eco-optimism.org.
About CerconeBrown & Co
Founded in 2001, CerconeBrown provides a variety of services to companies from all walks of life. The company has worked with leading brands that include adidas, Hasbro Inc., GMAC Insurance, Nantucket Nectars, Orvis, Cognos, Sperry Top-Sider, K2, The Timberland Company, Vibram and ZOOTS. For more information, visit www.cerconebrown.com.
###
Related Articles:
Social Media Webinars as Tools to Learn about Social Media Marketing
Social media has already proved its potential as an online business promotion platform. While many online business owners have started implementing social media marketing methods to achieve great benefits, many others still lack knowledge about the same. Learning about social media marketing is possible with the help of social media webinars created by experts in this field.
Brand Should be Selected For Their Own Advertising
More and more consumers with strong purchasing power of television and other media, traditional media has been the trend was away, every day more people are concerned about the network, and other new media The new media with traditional media has been a marked difference between, it has no longer with the traditional media market, competing, competition for advertising, competition for staff, this is new media in the future based on the foundation, or core values
Free Comedy - Find Funny Internet Videos
Hilarious videos seem to dominate Internet traffic these days. The problem is where do you go to get the latest videos. This article is a compilation of the best sources for funny Internet videos.
Funny Poems, SMS Jokes And Funny Jokes - An Analysis Of Humor
This article explores the many facets of humor and what makes something funny From funny jokes, SMS jokes and funny poems to twisted wit and the distinctly odd
CDS Media launches wider range of DVD Media, CD Media and media storage products
Gloucestershire based CDS Media is using a major website revision to launch an extended range of DVD media and CD media products, as well as more battery and battery recharger lines, media protection items, game cases (e.g. Xbox 360 game case and Wii game case) and even blank cassettes for traditionalists.
World News Headlines: Find Wide Range Of News Values Online
In our day to lives it is very vital that we should stay aware of world news headlines. In this competitive world, news information is like knowledge recourses that educate us about various world wide activities and the activity within the society, even in the surrounding etc. Well, these sorts of information have certain value in our lifestyle, as this improves our thinking and grow our potential certainly. So friend, if you are one of those looking to improve your state of mind and want grow your understanding about the society and the world then you should keep reading newspaper all the time.